BAPBAP Illustrated Labels

As part of a school project, I developed a playful and minimalist illustrative series for the craft beer brand BAPBAP. The project revolves around humorous anthropomorphic characters that personify the unique names of the beers: Deux-Rives, Herbe Folle, and Agent Trouble, to create a narrative storytelling experience. Inspired by the minimalist black line-art of cocktail labels, the series integrates a functional color-coding system (green, orange, and red) to subtly indicate the alcohol intensity of each brew. This approach translates complex brand names into a cohesive, poetic, and witty visual universe.